There’s a common misconception that developers sit behind a screen all day and have a minimum level of interaction with people beyond their vicinity. For Palak Singla it couldn’t be any farther from the truth — as a Salesforce Developer at Cloudwerx, Palak relishes the opportunity to engage with his clients to get a deep and personalised understanding of the brief and how their businesses operate. Ultimately, this approach helps him develop customised solutions and minimises the assumptions that would otherwise have been made. Every client is different, and combined with Palak’s commitment to and ownership and pride he feels towards his work, the end result is often a good one.